Refleksija digitalne ekonomije na kretanje troškova poslovanja
Reflections of the Digital Economy on Movement of Operating Costs

Summary/Abstract: This paper deals with the development and application of the digital economy and e-business in the modern enterprise. Global networking and the development of the Internet have made great changes in economy and efficiency of the world economy. The progress of information and communication technology (ICT) and the advantages of the new economy are increasingly affecting the business organization in financial services and other economic sectors. The „Theory of Transaction costs'' as a means of analysis of specific transactions in financial services, using the theoretical foundations of digital/new institutional economics, has just been given in this paper. This theory argues that transaction costs can be determined and used for comparison of various business procedures. In addition, these costs allow the explanation of why some of the selected technologies, of which the form is the basis of the transaction, become widely accepted despite their not having become the prevailing ones. The paper documents and interprets the current trends int he digital economy sector on one hand, and anticipates its future development, on the other hand.

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