Angażowanie użytkowników w proces projektowania stron internetowych i aplikacji mobilnych za pomocą platform crowdsourcingowych
Crowdsourcing Platforms: a Tool for User Engagement in the Process of Designing Websites and Mobile Applications

Summary/Abstract: Purpose / Thesis: The aim of this paper is to analyze and discuss crowdsourcing tools used at each stage of website and mobile application design processes. The objective was to identify and develop methods for increasing user participation, and to present effects of the collaboration between users and creators. Approach/Methods: As a result of the dynamic nature of crowdsourcing itself, specific techniques of engaging users were identified by the author on the basis of a comprehensive literature analysis which encompassed scientific and professional articles, discipline-specific textbooks and commercial reports. As crowdsourcing platforms are practical tools, the paper examines particular cases of implementation. Results and conclusions: Crowdsourcing tools are used at every stage of the design process – they provide inspiration and offer more economically profitable solutions. However, they mostly yield unstructured suggestions, reaffirming previously implemented solutions. Crowdsourcing is hardly ever used in development of digital tools. However, the author has identified cases of user engagement in these processes, which may in future take the form of crowdsourcing. Originality/Value: According to the author’s knowledge, similar studies have not yet been conducted in either Polish or international scholarship and thus the paper is the very first attempt of a holistic analysis and classification of individual crowdsourcing tools.

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