İkinci El Çevrimiçi Pazarlarda İlgilenim, Yenilikçilik ve Algılanan Riskin Tüketicilerin Satın Alma Tarzına Etkisi
The Effect of Involvement, Innovativeness and Perceived Risk on Consumers Purchasing Style in Second Hand Online Markets

Summary/Abstract: Purpose– Changes in the lifestyles of consumers starting with digitalization have led consumers to shop online. With the widespread use of online shopping by consumers, second-hand shopping appears to have become an important option on online platforms. Accordingly, the study investigated the relationships between innovativeness, perceived risk, involment, motivations for second-hand purchasing and secondhand purchasing intentions and purchasing styles in online second-hand markets. Design/methodology/approach- The research was carried out on consumers who shop online. Snowball sampling method was used in the research. The data was collected through online surveying. At the end of the data collection process, people who filled in incomplete/incorrectly were removed and 689 questionnaires were started to analyze. IBM SPSS 22 package program were used for the analyses. Findings- According to the findings obtained as a result of the analyses, it was concluded that there are positive relationships between interest in hedonic purchasing, involvement, perceived risk, second-hand social motivation and second-hand luxury motivation. It has been concluded that there are also positive relationships between compulsive purchasing, involvement, second-hand social motivation and secondhand luxury motivation. Discussion- Second-hand shopping sites are the structures that emerge with new market dynamics developing online. Therefore, the understanding of consumer behaviors such as innovativeness, perceived risk, involvement, second-hand purchasing motivations and second-hand purchasing intentions of purchasing in relation to such purchases is detailed in terms of knowing the characteristics of both ecommerce and shoppers.

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