Sentiment analysis: главные теоретические аспекты и некоторые прикладные подходы
Sentiment analysis: The main theoretical prerequisites and some empirical application
Author(s): Ugo PersiSubject(s): Media studies, Computational linguistics, Eastern Slavic Languages, Marketing / Advertising
Published by: Polskie Towarzystwo Rusycytyczne
Keywords: theoretical prerequisites; methods of Sentiment Analysis; empirical application; areas of communication; marketing; services; social media and blogs; linguistic computational approach to texts;
Summary/Abstract: The article discusses the main theoretical prerequisites for the development of methods of Sentiment Analysis and the practice of expanding their empirical application to such areas of communication as marketing, services, social media and blogs. This linguistic computational approach to texts is based on the consideration of human emotions. Scientific implementation of Sentiment analysis in some countries is analyzed.
Journal: Przegląd Rusycystyczny
- Issue Year: 2020
- Issue No: 169
- Page Range: 80-91
- Page Count: 12
- Language: Russian