Badanie znaczenia zasobów niematerialnych w strategii przedsiębiorstwa
Research on the importance of intangible resources in an enterprise’s strategy
Author(s): Rafał KrupskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: intangible resources; strategy; competitive advantage
Summary/Abstract: The goal of the article is to present the results of the research on the originality, usability, and importance of intangible resources in enterprise’s strategic planning. In accordance with the literature, much inconsistency in the theory of intangible resources was presented. The own concept of both the list of such resources and the way of researching them was proposed. The results of empirical research concerning originality, usability, and importance of intangible resources were presented as well. According to the author, it is the clou of a base of contemporary enterprises’ competitive advantages.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 260
- Page Range: 238-247
- Page Count: 10
- Language: Polish