Cele strategii logistycznych na przykładzie firmy Verona Products Professional
Objectives of Logistics Strategies: The Case of Verona Products Professional Company
Author(s): Edyta SosnowskaSubject(s): Business Economy / Management, Transport / Logistics
Published by: Społeczna Akademia Nauk
Keywords: Logistics; strategy; logistics strategy; strategy goals; strategy features; strategy concepts; process orientation; market orientation; information orientation;
Summary/Abstract: The article presents the basic goals of logistics strategies implemented by companies. Basic concepts in the field of strategy and logistics were presented. It characterizes the features of logistics strategies. The objectives of the strategy are presented as most extended, depending on the selected criterion. In the article methodology of selecting logistics strategies in Verona Products Professional company was presented. This example shows the goals that the company intended to achieve in selected areas. It has also been shown that the right choice of strategy is one of the key elements of the organization’s development.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 22/2021
- Issue No: 2
- Page Range: 11-25
- Page Count: 15
- Language: Polish
