KŪRINIŲ SKLAIDOS VAIDMUO IŠIMTINIŲ AUTORIŲ TEISIŲ EUROPOS SĄJUNGOJE REGULIAVIMO MODERNIZACIJOJE
THE ROLE OF CREATIVE WORKS DISTRIBUTION IN THE MODERNIZATION OF THE EXCLUSIVE COPYRIGHTS IN THE EUROPEAN UNION REGULATION

Summary/Abstract: European Union copyright law is continuously searching for an exclusive copyright regulatory model applicable to the present parameters of digital creative content distribution ant monetization in online content sharing service platforms. The potential harmfulness of the recently enacted Article 17 of the Digital Single Market Directive, oriented at sustaining the strength of exclusive copyrights protection in the online content sharing service platforms, accentuates the need to answer the following question: What theoretical component is lacking to successfully modernize exclusive copyrights regulation in the European Union, in accordance to the needs of the present digital creative industry?As is disclosed by the theoretical analysis conducted in this scientific research, such an absent theoretical component can be found in the exclusive copyrights regulation accordance towards the operation parameters of the open creative content distribution model. The present problematic nature of the exclusive copyrights regulation in the European Union relates to such accordance being still unfulfilled within the lawmaking process of the abovementioned rights regulation renewal. Representation towards technical parameters in accordance to which models of creators’ commercial practices are being formed testify to the informative role of the creative works distribution model in the process of the modernization of the exclusive copyrights regulation in the European Union.

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