Економічна поведінка в умовах невизначеності
Economic behavior under uncertainty

Summary/Abstract: The article examines the features of the economic behavior of a person and a group under the influence of various factors of the internal and external environment, including in conditions of uncertainty. It has been determined that the process of making an economic decision is influenced not so much by economic factors as by psychological and social ones. The impact of individual and group effects, the occurrence of which is due precisely to the psychological characteristics of a person, forms modern economic behavior, which most often becomes irrational. In addition, irrationality in behavior is exacerbated by the emergence of conditions of uncertainty and risk. It has been researched that both the individual and the group try to avoid risks as much as possible and are more prone to stay in conditions of stability.

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