СТІКЕРИ: ЗАСОБИ ПРОЄКТУВАННЯ ДИНАМІЧНОЇ ВІЗУАЛЬНОЇ КОМУНІКАЦІЇ
STICKERS: DESIGN TOOLS OF THE DYNAMIC VISUAL COMMUNICATION

Summary/Abstract: The purpose of the article. In the work, we showed design tools of visual communications designing with the stickers using. The problem of informing increase of message and level of its perception closely relates to forming of a dynamic image. Research methodology is founded on the basis of the system design approach, and also some methods such as structural and compositional, functional, artistic, and imaginative design-analysis. The scientific novelty of the work. We found out that people can use stickers as an integral part of the design system for dynamic information creation which is the most effective for perception. We focus on the fact that design tools can solve the problems of interaction of visual communications with material objects, persons, and the environment by dynamic means. Conclusions. We emphasize attention on analyzing the visualization processes that happen by stickers repetition with minor transformations on the moving constructions. By using the animation effect, designers manage to create the continuous process illusion. During the work, we analyze the using of template stickers. Their artistic and graphic language is formed on the person’s involvement in communication by the combining of some elements within a defined structure. We proved that using smell and steam. With the development of innovative technologies, stickers-indicators, which become visual markers of dynamic changes in the chemical and biological composition of products, become relevant. We described the close relationship between hidden dynamic signs and visual color changes of stickers. We studied that the design of dynamic visual communications relates to the using of stickers as relevant tools of structuring space. The participation of stickers in the process of visual arrangement of public installations appears over time and is carried out on the basis of a constant flow of people. As result all of the described visual transformations relate to the use of stickers and require the rethinking of traditional semantic and visual-plastic constructions that belong to the openness and intelligibility of the message.

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