ГАСТРОЛЬНА ДІЯЛЬНІСТЬ «УКРДЕРЖЦИРКУ» ЯК ІНДИКАТОР «ЗДОРОВ’Я» ГАЛУЗІ
TOURING ACTIVITIES OF UKRDERZHTSIRK AS A DOMAIN’S “HEALTH” INDICATOR

Summary/Abstract: The purpose of the article is to identify and analyze the effectiveness of the Ukrainian state circus arts system’s touring activities from the early 1990s. Methodology. The study analyses archival information on the Ukrderzhtsirk’s work. The historical-factographic method helps to record the results of the circus touring activities development. Comparative analysis allows detecting the specifics of the phenomenon, revealing its organizational and creative trends, and evaluating them. Scientific novelty. For the first time, the main trends of the Ukrainian state circus touring activities held since the early 1990s were revealed and characterized. Conclusions. The touring activities’ effectiveness is characterized by declining trends – something that corresponds to the general dynamics of the “post-Soiuzgostsirk” organizational and creative process. Probably one of the decline factors was that of the head organization’s inability to provide the circus system with a properly centralized management. Ukrderzhtsirk has some achievements, in particular, its own brand-name founding, business contacts establishing, organizing of abroad tours for Ukrainian programs. However, the state circus product’s export faces its decline, while the sector of import is not prospective as a foreign product is too expensive. Obviously the current organizational and creative approaches to foreign economic activities performing are in need to be revised.

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