ВПЛИВ УКРАЇНСЬКОЇ ВИШИВКИ НА МОДУ 60-Х РОКІВ ХХ СТОЛІТТЯ
THE INFLUENCE OF UKRAINIAN EMBROIDERY ON THE FASHION OF THE 60S OF THE TWENTIETH CENTURY

Summary/Abstract: The purpose of the article is to highlight a little-studied problem in domestic science, which is associated with the production of fashionable clothing and the use of traditional Ukrainian embroidery in the 60s of the twentieth century. The methodology is based on the principles of historical, art history, culturological analysis, and methods of systematization of factual material and typological analysis. The personal contribution of fashion designers in the rise of artistic embroidery in the 60s of the twentieth century is revealed. The scientific novelty lies in the disclosure of historical sources, artifacts that testify to the presence of ornamental embroidered elements in the decoration of Ukrainian women's clothing of this period. The production of clothes with embroidery on the territory of Ukraine is connected with shops, artel, and industrial productions. The state of Ukrainian embroidery with the use of modern fashion trends in the clothing of the 60s of the twentieth century is analyzed. Conclusions. Having conducted a study of fashion trends in Ukrainian clothing of the 60s of the twentieth century. and summarizing the art of its production, we can note the following: the production of compositionally completed collections of contemporary clothing, developed through the efforts of creative associations of fashion houses, light, and local industry, taking into account national Ukrainian traditions, took place to meet the demand of growing population and its cultural education. The implementation and realization of exquisite masterful, thematic ideas coordinated and directed the activities of the garment, textile, and knitwear industries. The national costume and its stylized elements with traditional motifs of Ukrainian embroidery attracted special and great attention to the fashion of the past times of the XX century.

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