ROBO-DORADZTWO. PROFESJONALNA BUDOWA I ZARZĄDZANIE PORTFELEM INWESTYCYJNYM
ROBO-ADVISORS. PROFESSIONAL BUILDING AND MANAGEMENT AN INVESTMENT PORTFOLIO

Summary/Abstract: Background: The subject of the research is the investment robo-advisory service in the context of its ideas, attributes, availability in selected countries and the role in the professional construction and management of an investment portfolio. The subject of the survey is to analyze the knowledge of the robo-advisory service in Poland and its acceptance among the respondents. Research purpose: Objective 1: Characteristics of robo-advisor. Objective 2: The role of roboadvisor in professional building and management of an investment portfolio for non-professional market participants. Objective 3: Overview of available robo-advisory services in selected European countries and the USA. Objective 4: Presentation of the results of the survey on the knowledge of the robotic investment advisory service in Poland and its acceptance among the respondents. Methods: Method 1: Comparative analysis of 18 robo-advisory services from selected countries. Method 2: A questionnaire survey on robo-advisor services in Poland, carried out using the CAWI technique. Conclusions: Robo-advisor include: profiling, consulting, balancing and indexing. All the abovementioned areas are equally important during construction and management of an investment portfolio. Robo-advisor can minimaize or even eliminate many risks during identyfying the investor’s goals, selecting asssets and monitoring the portfolio composition. The performed comparative analysis confirmed the wide availability of robo-advisory services on the European and US market. The analyzed platforms differ, mainly in terms of costs incurred by the investor, minimum levels of payments, or the availability of an advisor, which is not so obvious. Roboadvisory services also have common features, in the form of a wide range of ETFs for building investment portfolios. In Poland, the offer of investment robo-advisory services is seldom. The research shows little knowledge and experience of the respondents in the area of robo-advisory services. The respondents who had experience with the advisor and robo-advisor rated the roboadvisor better by 0.62 points (on a scale of 1–5) then normal advisor. The respondents saw both the advantages and disadvantages of the robo-advisory service, and the combining a physical advisor supported by technological solutions the most likely model. service itself should not be treated as a threat to existing advisors, but as a supplement, making the hybrid model.

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