Developing A Conceptual Model that Illuminates the Dynamics of Performativity within Technological Innovation
Developing A Conceptual Model that Illuminates the Dynamics of Performativity within Technological Innovation

Summary/Abstract: Technological innovation is a process that involves the intertwining of social, cognitive, and material elements. The relationship among these features is non-linear, complex, and possesses the ability to transform as well as inform the configuration of markets, tools, users, and social environments. The concept of performativity can be used to explain this phenomenon. This paper identifies the performative elements present in the context of technological innovation and maps the social factors and the use of cognitive features in the innovation process. This identification explicitly addresses the entanglement of the material and social influences in the process, defines the agency of technological change, and focuses on the impact the nature of a technology has on the configuration of a market. A conceptual model of performativity in the innovation process is proposed.

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