The UK Events Industry in the Covid World: Challenges and Lessons in Management
The UK Events Industry in the Covid World: Challenges and Lessons in Management

Summary/Abstract: This article is focused on the UK events industry, challenges faced after Covid19 and lessons learned for the future. It's an attempt to draw conclusions by considering the facts and first-hand information gathered by ISP Events by analysing how things were in the pre-Covid world and how Covid19 impacted one of the most severely affected industries. Throughout the years, cultural events acquired a major part in everyday life, attracting large audiences worldwide. while 2020 has seen a major shift in work processes across various sectors, the events industry has suffered a major blow and event professionals have had to innovate throughout this pandemic, embracing change and shifting business models as imposed by the new realities. In hindsight, distances have become irrelevant and it is now a norm to attend online events, a thing that turned out to be an excellent outlet for events management organisations to present virtual events, providing artists with far more opportunities to reach out to global audiences from the comfort of their living room. In this paper, our goal is to demonstrate that strong management skills and the openness to change have proven effective for our company, ISP Events, and for the wider UK events management sector.

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