Razvoj digitalne diplomatije u Evropskoj uniji i mogućnosti digitalnih oblika spoljnopolitičkog nastupa Srbije
DEVELPOMENT OF DIGITAL DIPLOMACY IN THE EUROPEAN UNION AND POSSIBILITES FOR DIGITAL FOREIGN POLICY PERFORMANCE OF SERBIA

Summary/Abstract: Rapid technological changes in the field of ICT are changing ways how modern diplomacy operates in the fields of information and communication. The emergence of social networks is a particular global phenomenon that has far-reaching social and political consequences. Some aspects of digital diplomacy could include issues such as: the position and role of diplomacy in the new digital environment; the manner and extent of use and analysis of information coming from the Internet; the impact of information technologies on various aspects of diplomatic work such as international negotiation, development aid, consular affairs, humanitarian crisis management; geopolitics and economic aspects of using the Internet; the issue of cyber security and cyber warfare on International Relations. With changes in political life, the strengthening of democracy in the world and new forms of communication, public diplomacy has become one of the important aspects of the international performance of States. The world's foreign ministries today use 742 social networks in total. There is a plenty of room for progress in Serbia's digital diplomacy. Serbia has not yet established a coherent and proactive system of action in the field of digital diplomacy, regardless of the high degree of involvement of Serbian society in new ICT. Therefore, it would be useful to start developing a strategy for the development of digital diplomacy. The goal of digital diplomacy of Serbia should be first of all a coherent promotion of the main foreign policy goals and interests of the country, including its main strategic priorities.

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