Pragmaštylistický profil a poverenia titulku v alternatívnej internetovej žurnalistike
The Pragma-Stylistic Profile and the Purpose of Headlines in Alternative Internet Journalism

Summary/Abstract: Regardless of the type of carrier, the headline – a signal device and a gateway to a journalistic piece of communication – meets four corresponding criteria. The usual mission of the visually noticeable frame component is to attract the recipients’ attention, to encourage their readiness to respond to the actual piece of communication, to mediate leitmotifs, and to define an acceptable genre affiliation of a journalistic product. Current internet journalism is characterized by significant colloquialization. This manifests itself by blurring the borders between oralness and writtenness (printedness) in communication, in the style and in the ambiguity of the stylistic procedure, as well as by hybrid structures that are constantly being generated. Along with the primary functions of communication – stimulating, informative and persuasive function – genre volatility allows the application of other predeterminations and functions in internet journalism: instructional, expressive, appellative, aesthetic, referential (descriptive), contact and meta-language. These can also be noticed in the pragma-stylistic profile and purpose of headlines. In the paper, the aforementioned processes, trends and consequences are explored using a databank of headlines from alternative internet journalism.

• Details
• Contents