Creating An Innovative Changes with Digitization as A Marketing Tool in Production Company
Creating An Innovative Changes with Digitization as A Marketing Tool in Production Company
Author(s): Monika Bučková, Miroslav Fusko, Miroslav Rakyta, Katarína ŠtaffenováSubject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies, Globalization, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digitization; Marketing; Production; 3D laser scanning; 3D modelling;
Summary/Abstract: Marketing is the main part of the strategic planning and management of each company and allows finding a sales market for their products, creating a market, systematically taking care of this market and improving overall competitiveness. An integral part of marketing is a communication policy and the way in which the company is presented on the market. New technologies in Industry 4.0 concept can be used for various components of communication policy such as advertising, sales promotion and improving overall public publicity on the target market. Our research aims to use digitizing technology, 3D laser scanning, and modelling in FARO Scene and MicroStation V8 software for marketing purposes. The paper describes the proposed methodology for 3D laser scanning, which we are able to get input data into the graphics software and the proposed methodology for design models with high accuracy and high detail. The resulting models whose examples are provided in this paper can be used in addition to design, optimization and planning as a graphical basis for marketing purposes concerning customers, but also by potential company investors.
Journal: Marketing Identity
- Issue Year: 9/2021
- Issue No: 1
- Page Range: 69-79
- Page Count: 11
- Language: English