Corporate Environmental Responsibility as A Source of Sustainable Competitive Advantage
Corporate Environmental Responsibility as A Source of Sustainable Competitive Advantage
Author(s): Jana Hroncová VicianováSubject(s): National Economy, Business Economy / Management, Energy and Environmental Studies, Economic development
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Competitive advantage; Eco-innovation; Environmental responsibility of enterprises; Enterprise; Investments in environmental technologies; Sustainable business;
Summary/Abstract: Corporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise.
Journal: Marketing Identity
- Issue Year: 9/2021
- Issue No: 1
- Page Range: 244-255
- Page Count: 12
- Language: English