Analysis of Shopping Behavior In The Furniture Segment During The Covid-19
Analysis of Shopping Behavior In The Furniture Segment During The Covid-19

Summary/Abstract: The arrival of a new pandemic not only affected society from a health point of view, but also affected consumer's shopping behavior. In the last decade, there has been a significant increase in informatization, which has affected behavior in all areas of purchasing, but the furniture segment has shown resistance. The feeling of touch, the ability to perceive colors were factors that were inextricably linked to the purchase of furniture. However, the pandemic did not give consumers a choice and buying furniture online became a reality. In order to be able to set a business strategy, it is necessary to know consumer shopping behavior. In order to correctly identify consumer behavior, we must use statistical methods that point to hidden statistical dependencies and relationships. We use Chi-square analysis for analysis dependence of variable, cluster analysis for summary of online shopping and factor analysis for summarization profile of purchased furniture. Our standardized survey and results of statistical methods prove that Slovak consumer is not more conservative and adapt for the new situation.

• Details
• Contents