Consumer Preferences on The Ready-Made Dishes Market in The Moravian–Silesian Region
Consumer Preferences on The Ready-Made Dishes Market in The Moravian–Silesian Region
Author(s): Katarína Seifriedová, Adam SkácelSubject(s): Media studies, Business Economy / Management, Health and medicine and law, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: ANOVA test; Chi-square test; COVID-19; Moravian-Silesian region; Online food delivery; Ready-made dishes;
Summary/Abstract: The development of digital technologies (e-tailing) is not just about buying products online, but it is even more common to encounter the purchase of various services. These days it is possible to book a hotel, buy a train ticket, participate in elections or census via the Internet. One of such a services is also the delivery of readymade dishes through online order, which has become even more popular during the Covid-19 pandemic. There are a large number of platforms that connect restaurants together and allow consumers to order food online. The restaurants themselves customize their websites for this purpose. The aim of this article is to analyze the preferences of consumers in the ready-made dishes market in the Moravian–Silesian region in general and also with a focus on the frequency of ordering. Within the quantitative research, the classification of the first and second degree is used for the data analysis and statistical tests are used to determine statistical significance.
Journal: Marketing Identity
- Issue Year: 9/2021
- Issue No: 1
- Page Range: 580-589
- Page Count: 10
- Language: English
