Visual Aspects of Composition in Web Communication: Non-Verbal Subtext of Web Communication
Visual Aspects of Composition in Web Communication: Non-Verbal Subtext of Web Communication

Summary/Abstract: Using image communication on the web has become a part of everyday life. Voice communication in conjunction with image communication has become more authentic. The image in communication makes the subject’s presence felt. The image of the respondents enhances their communicative mutuality and can to some extent serve as a substitute for a meeting in real life. But what is the difference between real communication and audio-visual communication? To what extent is the quality of visual means of expression useful in web communication and when does that quality disrupt that communication or even have considerable negative impact on the perception of sound? Our study focuses on image artefacts that influence communication in front of the webcam. We will examine the compositional visual elements characteristic of this visual depiction, the technical aspects for communication cameras. We will attempt to give recommendations based on technical arguments not only for users of web communication, but also for developers and designers of camera technology for this type of communication. For our study we have analysed more than 250 self-depictions of respondents.

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