УТИЦАЈ ЕВРОПСКОГ РУКОМЕТНОГ ПРВЕНСТВА 2012. НА ПРОМЕТ У ХОТЕЛИМА НОВОГ САДА
THE EFFECT OF THE 2012 EUROPEAN HANDBALL CHAMPIONSHIP ON THE HUMBER OF VISITS IN HOTELS IN NOVI SAD

Summary/Abstract: The introduction of capitalism, new products and social relations, as well as a modern lifestyle, opened a path to a more versatile development of an increasing number of different sporting events. A major sporting event such as the European handball championship which took place in January 2012 in Novi Sad, Belgrade, Vršac andNiš, brought thousands of tourists to these cities, resulting in an increasing consumption, both in accommodation facilities in these cities as well as in many other hospitality, marketing and other companies. The objective of this paper is to show sports facilities in the Novi Sad hotels and analyze the effect of a major sporting manifestation, the EuropeanHandball Championship, on the number of visits of the hotels in Novi Sad. The aim of the paper is to fulfill the given objective by comparing the number of visits from the previous two years in the same period. By comparing the number of overnights stays in the NoviSad hotels in January 2012 when the Championship took place, with the same period in the previous two years it was concluded that there was a sudden increase in the number of overnight stays in 90% hotels.

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