Crisis Communication During A Pandemic. Possibilities for Improving Communication with Minority Communities
Crisis Communication During A Pandemic. Possibilities for Improving Communication with Minority Communities
Author(s): Marek Tomaštík, Isabela Adelhaid RaúlSubject(s): Communication studies, Government/Political systems, Politics and communication, Health and medicine and law
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Community Preparedness; Crisis Communication; Public Health; Risk Communication; Trust;
Summary/Abstract: Public health authorities are preparing the public for a regular winter flu epidemic. After the past several waves of the COVID-19 pandemic and the issue of its communication and public distrust of communication and information passed by the government and other entities, this communication will take place in the same social, historical and cultural environment where there is already significant distrust of government and health. differences. The study addresses the challenges of the crisis and the communication of emergency risks with special populations during a pandemic. The study emphasizes the targeting of reports to specific groups at the time, presents significant difficulties, proposes a model for community involvement, disaster risk education and crisis and emergency risk communication to prepare minority communities and government agencies for effective pandemic work and capacity building. respond to them and strengthen the trust that is critical at such moments. Examples of such involvement and potential confidence-building strategies include tools known to many health educators.
Journal: Marketing Identity
- Issue Year: 9/2021
- Issue No: 1
- Page Range: 682-690
- Page Count: 9
- Language: English