“Being Greener Or Greenwashing”: The New Reality of Corporate Social Responsibility Practices Across Czech Automotive Firms
“Being Greener Or Greenwashing”: The New Reality of Corporate Social Responsibility Practices Across Czech Automotive Firms

Summary/Abstract: Corporate social responsibility (CSR) is a widely discussed topics in the management segment of car manufacturers. The tendency to be greener than green, to be responsible to the society, to support economic growth in regions influences everyday decisions as much as strategic directions. Are the Czech businesses in the automotive industry socially responsible? How do they react to new challenges? This paper aims to show CSR activities provided by car manufacturers/their suppliers in the Czech Republic. The authors have divided it into three major pillars of CSR – economic, environmental, and social. Papers’ results show that the automotive firms in the Czech Republic have been increasingly investing into new CSR activities but at the same time some of the claimed CSR activities have not been so viable in the reality. The study outlines the greenwashing practices among some of the selected automotive firms and the need for further research in the area of Corporate Social Responsibility.

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