Podmienky prípustnosti porovnávacej reklamy a kontrola ich uplatňovania v Slovenskej republike
Conditions of admissibility of the comparative advertising and control of their application in Slovak Republic
Author(s): Andrej PorubanSubject(s): Law, Constitution, Jurisprudence
Published by: Univerzita Palackého v Olomouci_1
Keywords: advertising; comparative advertising; eligibility conditions; Law on Advertising; unfair competition
Summary/Abstract: Comparative advertising based on comparison two or more products, found its place in Slovak legal order less than five years ago. Meanwhile, it was considered unacceptable. Essential part of this type of advertisement are conditions of admissibility contain criteria of objective comparison of features of various goods and services. The paper deals with their transposition in legal system, forms and methods control of their observance.
Journal: Olomoucké debaty mladých právníků - Sborník příspěvků
- Issue Year: 1/2011
- Issue No: Coll.
- Page Range: 351-360
- Page Count: 10
- Language: Slovak
