Analysis of desktop browser positioning based on users perception in Indonesia
Analysis of desktop browser positioning based on users perception in Indonesia

Summary/Abstract: The increasing of internet users affecting the choice of browsers and for now, desktop users still dominate the usage. The research’s goal is to analyze the well-known browser such as Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Safari from the Indonesian customer point of view. The variables used in the analysis are the speed to display HTML, the speed of executing ECMA Script, the browser security, the need of hardware resource, and the general feature of each browser. We distribute questionnaire to 400 users of the five browsers in Indonesia. The multivariate statistics of multidimensional scaling used to process the data. The research found that Mozilla Firefox is the best browser on speed criteria when displaying the HTML and general feature, as the Google Chrome win the heart of Indonesian users on the speed criteria when executing ECMA Script. As usual, the Apple Safari excels on the security and the hardware resources consumption (KHR1). The Internet Explorer considered the best on the hardware resources consumption criteria.

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