Имиджа и социалните медии в Сектор „Недвижими имоти”
Image and Social Media in Real Estate Sector

Summary/Abstract: In this article, social Medias are examined as undivided part of every entrepreneurial initiative. The author emphasizes on the fact the daily routines of all the specialists engaged in the real estate industry doesn’t make any exception. The main characteristic of this article is the social media can impact on the reputation of agents and real estate companies in both positive and negative ways. Very important addition to social media is the real estate property website, known as online real estate portals. Their main role led to the tendency that, a lot of real estate companies, built their corporate websites based on the best case practices that these portals use. The article can very useful for anybody engaged in the real estate industry, as well as individuals, who are preparing for future real estate transaction.

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