SOCIAL MEDIA: A NEW FORM OF LOBBYING
SOCIAL MEDIA: A NEW FORM OF LOBBYING

Summary/Abstract: The objective of this article is to show that social media is a new form of lobbying called "e-lobbying". Indeed, in the last decades, social media, such as "Facebook", "Twitter", "YouTube", and "Instagram" have participated enormously in political, economic and social life. Today, the e-lobbying is certainly one of the most powerful lobbies that exert great influence on the decision-maker. Consisting of social networks, the e-lobbying tries to influence the largest number of Internet users worldwide in order to exert pressure on the decision maker. With the development of Internet techniques, the e-lobbying has truly imposed itself as a new form of pressure group and an indispensable tool for the exercise of democracies. E-lobbying has become a central part of the political, economic and social areas, that is why, it is important to know which social networks are the most used worldwide. E-lobbying tries to influence the public opinion in order to defend ideas or, on the contrary, to fight against the decisions of the decision maker. For example, this new form of lobbying has greatly contributed to the achievement of the Tunisian revolution and the destruction of Ben Ali regime. Other forms of lobbying, such as the Tunisian General Labor Union (UGTT) or the opposition parties, did not succeed in facing the dictatorship of President Ben Ali.

• Details
• Contents