One Step Forward, one Step Back.Women in the Media: GMMP, 1995-2020
One Step Forward, one Step Back.Women in the Media: GMMP, 1995-2020

Summary/Abstract: In this article, we retrace the history of GMMP – Global Media Monitoring Project, one of the longest lasting longitudinal analyses that reunites the teaching and research perspectives with the activist approach of NGOs on all continents and which fights for women’s emancipation and the elimination of gender inequalities and violence. GMMP started with the mandate from the conference Women Empowering Communication, which aimed to “organize one day at the start of 1995 for the monitoring of all media and use data as the basis for an analysis of where women [were]” (Bangkok Declaration, 1994). The results of the first GMMP were published in the report Global Media Monitoring: Women’s Participation in the News (MediaWatch, 1995), launched at the NGO Forum in Beijing in September 1995, at the United Nations’ Fourth International Conference on Women. Not only that the media became a recognized critical field of interest for the final document BPfA (Beijing Platform for Action), but gender media monitoring became an immediate and urgent task of governments, NGOs, professional media organizations, and universities. Since 1995, every five years, women’s presence in global news media continued to be monitored and explored from both a quantitative perspective (in all media: print, radio, TV, websites, social media), and from a qualitative perspective, with the more recent introduction of new categories of stereotypes, correlations, and indicators.

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