Tüketicilerin Kombi Tercihlerini Etkileyen Faktörler: Teknoloji Kabul Modeli Çerçevesinde Bir Araştırma
Factors Affecting Combi Boiler Preferences of Consumers: A Study in Context of Technology Acceptance Model

Summary/Abstract: The main purpose of this research is to determine the factors affecting the combi boiler preferences of consumers within the scope of the Technology Acceptance Model. In the research model, as well as the Technology Acceptance Model variables, there are perceived risk and subjective norm variables that are thought to be effective in combi boiler preference. In order to achieve the research aim, an online questionnaire was applied to 267 people who purchased natural gas combi boilers in the last year, selected by guided sampling method. Structural equation modeling was used in the analysis of the collected data. When the findings obtained as a result of the analyzes were evaluated, it was concluded that the variables of perceived ease of use, perceived benefit, perceived risk, and subjective norm were effective on attitude. In addition, it was observed that the relationship between the attitude variable and the intention variable, which was tested in this study, was positive and statistically significant. In addition, the expected relationship between the subjective norm variable and the perceived benefit variable could not be confirmed in this study.

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