LES MECANISMES SOCIODISCURSIFS DE L’ENCHANTEMENT DANS LES BLOGS VOYAGE
A SOCIAL DISCURSIVE ANALYSIS OF ENCHANTMENT EFFECTS ON TRAVEL BLOGS

Summary/Abstract: Within the theoretical framework of discourse analysis, we analyze how the enchantment concept (R au / Poupeau 2007; Winkin 2002) finds its way on travel blog productions. To do so, we work on a corpus of 114 posts, 115 photos and 345 comments. We shed light on the discursive, enunciative and semiotic strategies implemented by authors to immerse readers in an imaginary world where reality gives way to the marvellous. How, in travel blog situations, do bloggers seduce web users? And in what way their audience seems to respond to these attempts? How does denial of market and social realities work in online travel stories? After having placed this scientific work within the current research trends which question discourses and travels, we describe the methodology we use to identify, in the bloggers’ productions and their readers’ comments, the mechanisms the authors deploy to create the illusion of a perfect destination before revealing some of our linguistic and semiotic findings. Eventually, we demonstrate that readers are far from being the naive interlocutors one might assume.

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