УТИЦАЈ СОЦИО-ДЕМОГРАФСКИХ ВАРИЈАБЛИ НА МОТИВИСАНОСТ И ЗАДОВОЉСТВО ЗАПОСЛЕНИХ У ТУРИСТИЧКОЈ ПРИВРЕДИ СРБИЈЕ
THE INFLUENCE OF SOCIO-DEMOGRAPHIC VARIABLES ON THE MOTIVATION AND SATISFACTION OF EMPLOYEES IN THE TOURIST ECONOMY OF SERBIA

Summary/Abstract: Starting from the assumption that working conditions have a significant impact on the quality of work of employees, the paper investigates the impact of selected sociodemographic variables on motivation and job satisfaction of employees in Serbia. As independent variables, this research analyzed gender, age and education, while the key dependent variables were motivation, satisfaction with the types of professional development and education, as well as the attitude about the importance of professional development and training. Therefore, an original empirical research was conducted among the employees of tourist organizations from the territory of Serbia. Descriptive statistics, t test for independent samples, correlation and analysis of variance were applied as main quantitative methods. The degree of motivation and satisfaction of employees was analyzed from the perspective of motivation and satisfaction with the types of professional training and education using the Likert scale. An adequate qualitative methodology was applied, too. Based on the research conducted within this paper, it can be concluded that gender, age and education affect the business performance and that there is a positive correlation between the degree of motivation and job satisfaction on the work of employees, and thus indirectly on the business performance of tourism enterprises in Serbia.

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