MARKETING STRATEGIES AMID PROLONGED ECONOMIC CRISIS Cover Image

MARKETING STRATEGIC ÎN CONDIŢII DE CRIZĂ ECONOMICĂ PRELUNGITĂ
MARKETING STRATEGIES AMID PROLONGED ECONOMIC CRISIS

Author(s): Simona-Silvana Mărginean
Subject(s): Economic history, Transformation Period (1990 - 2010), Marketing / Advertising
Published by: Editura University Press Targu Mures
Keywords: marketing strategy; economic crisis; natural selection; trends;

Summary/Abstract: This article discusses the main market trends, amid the economic crisis triggered in 2007, from the perspective of modern evolutionary theory applied to marketing

  • Issue Year: 5/2011
  • Issue No: 5
  • Page Range: 55-70
  • Page Count: 16
  • Language: English, Romanian
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