UNIVERSITY MUSEUMS AND DIGITAL DATA. CASE STUDY: UNIVERSITY OF BUCHAREST MUSEUM
UNIVERSITY MUSEUMS AND DIGITAL DATA. CASE STUDY: UNIVERSITY OF BUCHAREST MUSEUM

Summary/Abstract: The Museum of the University of Bucharest represents the cultural memory and the institutional identity in the specific field of higher education in Romania. But this mission needs to be adapted to the public nowadays, in cultural contexts that are different from those of the last century, when the museum was founded. The impact of a university museum in society is increasingly based on the diversification of communication paths, with the use of the new media, on the development of new audiences for whom the museum's message is relevant. Also, the university museum must investigate future development directions and opportunities, to be a dynamic and vivid institution. The 21st Century brings with it new and increasingly complex methods of communication for University Museums, ones that allow the public to manage their intellectual needs in their own, customized way. That being said, we’re talking about communication through the museum’s institutional site, via the various social media platforms, through the online catalogue and portal, which grant access to information regarding the museum’s collection. Other interactive elements developed in the 21st century are represented by QR codes, by virtual or augmented reality, these digital breakthroughs being a way for museums not only to attract new types of public, but also to complete the information by making it multisensorial. Our research shows how the aspects mentioned above and others represent the challenges to which the University of Bucharest Museum had to find adequate answers in order to fulfill its mission.

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