THE TRIPTYCH COMPETITIVENESS - PERFORMANCE - SOCIAL RESPONSIBILITY OF THE ORGANIZATION IN A COMPETITIVE ENVIRONMENT
THE TRIPTYCH COMPETITIVENESS - PERFORMANCE - SOCIAL RESPONSIBILITY OF THE ORGANIZATION IN A COMPETITIVE ENVIRONMENT

Summary/Abstract: Organizations are assessed more and more not only in terms of their economic results or the quality of their products, but also in terms of their contribution to the social life of the community they belong to. Given that the classical elements of differentiation of a brand are no longer sufficient, corporate social responsibility promises to be the new requirement in the business world. But what does it mean to be a socially responsible organization? Why and how did this trend arise in business environments and what is its impact on both the performance and the competitiveness of the organization and the society? Hereinafter, we will try to answer these questions according to our own visions and outlook on this topic. The objective of this paper is to understand the triptych competitiveness – performance – social responsibility of organizations, which is an important aspect for the contemporary discussion on organizations in the society, given the social and environmental impacts.

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