Rodno označena referencijalnost u medijskom diskursu
Gender-marked referentiality in the media discourse

Summary/Abstract: The range of conversational strategies that highlight the presumed disparities in communication styles between men and women also recognizes the conversational phenomenon of referentiality has been observed in the 1970s - that women, more often than men, at the beginning of their statements explicitly emphasize what has been said before and thus build a conversational core. The aim of the paper, therefore, is to determine the presence and conversational functions of such a phenomenon in media discourse by analyzing conversational pairs in television interviews represented with gender equal guests and presenters. Through conversational and discourse analysis and the use of the computer software Elan, a useful tool for transcription and annotation, we gained the result of two-layer corpus of 13 interviews, consisting of about 73,000 words. With all the limitations of the corpus and the methodology that this approach carries, the analysis shows that four possible conversational and pragmatic functions of referentiality are recognizable in media discourse, with the difference that they are more often observed in male conversational pairs. Referentiality in media discourse implies the following pragmatic functions: supporting the interlocutor, strengthening one’s statement, encouraging the flow of conversation and clarifying or requesting additional information. This is more often recognized in interviews with a male presenter and with male conversational pairs.

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