THE POWER OF THE SPOKEN WORD THE MEDIA – A FACTOR FOR FORMING PUBLIC OPINION Cover Image

PUTEREA CUVÂNTULUI ROSTIT. MIJLOACELE MASS-MEDIA – FACTOR DE FORMARE A OPINIEI PUBLICE
THE POWER OF THE SPOKEN WORD THE MEDIA – A FACTOR FOR FORMING PUBLIC OPINION

Author(s): Vera Mereuță
Subject(s): Fine Arts / Performing Arts, Media studies
Published by: Academia de Muzică, Teatru și Arte Plastice
Keywords: journalist; speech; message; voice; tone; social mission; viewer;

Summary/Abstract: The audiovisual, as an efficient means of informing the masses, as a coordinator, to a certain extent, of the public life, also has the function of culturalizing the masses , propagating ideas, valuable experiences, ethical principals. The article makes references both to the mission of TV journalists, and to some deficiences in verbal behaviour regarding speech technique (vocal conduct, breathing, diction, emphasis...). In addition to objections, some professional suggestions are made.

  • Issue Year: 2021
  • Issue No: 4(41)
  • Page Range: 156-160
  • Page Count: 5
  • Language: Romanian
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