Teorii despre crize şi comunicarea de criză
Theoretical Aspects Regarding Crisis and Crisis Communication

Summary/Abstract: The alluring theoretical frame of conflict and crisis aspects, on the whole, actually means to go through several reference papers/books consecrated in the area. Familiarizing with the elementary notions of the domain is necessary in order to understand better its structure and mechanisms of functioning. Therefore we went through and synthesized the defining aspects of crises – according to the economists, psychologists, historians and political scientists, specialists in public relations; then we insisted upon some basic features of the phenomenon, such as the values and a series of crisis opportunities (enumerated by Gerald Meyers), establishing a clear distinction, in relation to the stages and occurrences of a subdomain – conflictology – between crises, on one hand, and problems, incidents, accidents and conflicts, on the other hand. The crises typology is proved to be as rich as their classification according to some particular criteria, such as: development crises, image crises, inner crises, outer crises, political crises etc.

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