Оригиналът в епохата на дигиталната му възпроизводимост
The Original in the Age of Its Digital Reproducibility

Summary/Abstract: The problem with the original in the era of its digital reproducibility concerns both photography, which until recently dominated media in contemporary art, and more conventional art forms, such as painting and music, which entered the digital universe and became irreversibly devalued because of the accessibility and malicious democracy of the new digital meta universe. Entering the second decade of the 21st century, the economic trap in which the arts fall is becoming clearer, and the traditional idea of the uniqueness of the original work falls under the pragmatic critique of the consumer world, in which everyone can and wants to own, in the digital format, all the information of interest or need. A new chance for artists to declare the originality of their digital work is the emerging NFT culture, and an interesting question that may arise from now on is whether a potential shift of big capital to the originals in their digital version will not orient the gallery spaces to other purposes than commercial? Obviously, interesting restructuring in the world of art is forthcoming and the emergence of new and more important institutions than galleries and museums is not excluded.

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