Zu den zweisprachigen Werbeanzeigen in der Osijeker deutschsprachigen Zeitung Slavonische Presse im späten 19. und frühen 20. jahrhundert
On Bilingual Advertisements in the Osijek German-Language Newspaper Slavonische Presse in the Late 19th and Early 20th Centuries

Summary/Abstract: This article examines the bilingual advertisements in the Osijek German-language newspaper Slavonische Presse in the late 19th and early 20th centuries. At that time, German was considered a “prestigious language” of the upper classes in the Osijek society, but it also assumed the role of a link between different ethnic groups. In addition to the newspapers Esseker Lokalblatt und Landbote, as well as Die Drau, the newspaper Slavonische Presse represents one of the most important German-language newspapers, in which, among others, bilingual advertisements were published. These texts have been examined qualitatively in the present pilot study, and it has been concluded that the bilingual advertisements reflect the status of the German language and thus offer interesting insights related to the social, historical and political conditions of the town of Osijek of that period.

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