DRUŠTVENO ODGOVORNO POSLOVANJE I KOMUNICIRANJE VOLONTERA U REALNOM I DIGITALNOM MEĐUNARODNOM OKRUŽENJU
CORPORATE SOCIAL RESPONSIBILITY AND COMMUNICATION OF VOLUNTEERS IN REAL AND DIGITAL INTERNATIONAL ENVIRONMENT

Summary/Abstract: The importance of corporate social responsibility is a challenge in both in local and international environments. The article presents networking examples of students and volunteers who participated in international McNair Scholars Exchange Program from the USA and students from Varaždin, Croatia. The goals of international collaboration between students from Varaždin, Chicago, Orlando and Pittsburgh are the development of professional and social competences for communication in an international environment and the raising of awareness for the individual needs of social disadvantaged groups though volunteering projects. This collaboration program includes elements of service learning and volunteering, intercultural learning and scientific professional components. Students are networking in international research teams and preparing projects linked to socially disadvantaged groups/students with disabilities, socially/economically disadvantaged backgrounds and the national minority in the process of higher education. Students communicate with direct use of digital technology. The quality evaluation includes quantitative and quality measurement and provides positive feedback. Acquiring knowledge and competences could raise the students’ level of competitiveness in future employment.

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