Специфичности индивидуализације европске компаније (SE)
Specifics of individualization of a European company (SE)

Summary/Abstract: Attributes or characteristics of individualization of companies can be defined as a set of characteristics of a company by which it differs from other companies and organizations. By implementing unique business registries, publicly available over the Internet is the use and protection attributes partly solved, but only at the national level. However the economy market is not territorially limited, there are a number of specifics regarding companies that also operate in several countries, such as the European company. The elements of the individualization of the company include the business name, location, type of business, ethnicity, tax identification number, registration number, etc. The importance of individualization of companies is manifold, because, among other things, provides protection, often competing interests. First, to protect the interests of the company, which is very much in the interest of its own business ‘image’ (goodwill) built over the personal characteristics that would be recognizable to their business associates, service users and consumers. Then, protect the interests of consumers and users of services, which, in a crowd of companies engaged in the same or related activities, based on individual characteristics able to recognize and distinguish between what a company that suits them best. Individualization companies protect the legal and commercial transactions, and its security through mutual discernment of companies. Finally, by the individualization of companies are protected social (public) interests and, again by mutual discernment of companies in legal matters. A company acquires legal personality once it is entered in the prescribed register, and the registration has a constitutive effect. However, particularly in the European company (SE), there is a prior question, which is how to determine the personal law which will be applied to the individualization of SE, to determine its business name, national origin, taking into account that it can operate on the entire territory of the European Union and the Common Market, and there is still no single register, and they are registered under the rules of the state in which shall be entered in the register.

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