Analiza verbalne komunikacije i usporedba pobjedničkih govora posljednja tri predsjednika Republike Hrvatske
Analysis and comparison of verbal communication of winning speeches of the last three Presidents of the Republic of Croatia

Summary/Abstract: Public speaking of statesmen has always been the focus of analysis and a topic of discussion for the experts, citizens and the media, especially when it comes to public communication of the highest state officials. Modern oratory and public communication theories are in the state of constant change and new technologies are rapidly leading this discipline towards novelties but, at the same time, they keep reminding us to uphold standards and usual practices. An analysis of verbal communication of heads of state is often the main core of research in which authors seek to detect deviations from and adherence to standards in the speeches but also, they try to compare the same speeches using comparative analysis by which they try to identify the distinctions and similarities. The topic of this research is an analysis of verbal communication of the winning speeches of the last three presidents of the Republic of Croatia and in this research, the main goal is to compare and analyze the content of the speeches. The paper concludes that each of the speeches has its flaws and imperfections but also that each speaker demonstrates advantages and each one of them implemented skills and knowledge into their speech.

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