Odnosi s javnošću u hrvatskim neprofitnim organizacijama na primjeru udruga osoba s invaliditetom
Public relations in Croatian non-profit organizations based on the example of associations of persons with disabilities

Summary/Abstract: The development of socially responsible behavior has been very slow in Croatia. The main goal of non-profit organizations is to come up with solutions for social problems that the government organizations have not detected in a timely manner, while their mission is to provide support to society (mainly marginal groups), enhance humanity and volunteerism and raise public awareness of socially relevant issues. This paper deals with public relations in non-profit organizations based on the example of associations of persons with disabilities. The aim of this paper is to define public relations, non-profit organizations and associations of persons with disabilities in Croatia and to analyze public relations in Croatian associations of persons with disabilities based on the survey. The paper is divided into two parts. The first part gives a theoretical overview of public relations in non-profit organizations, defines associations of persons with disabilities in Croatia and provides a theoretical and legal framework. The second part comprises research that consists of employee attitudes to and opinions about public relations in associations of persons with disabilities and the analysis of data obtained through a survey.

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