Опит за „радикална нормалност“? Случаят с позиционирането на ВМРО в парламентарните избори на 4 април 2021 г.
An Attempt at “Radical Normalcy”? The Case with the Positioning of IMRO in the Parliamentary Elections on April 4, 2021

Summary/Abstract: This observation is a pilot part from a more comprehensive study on VMROBulgarian National Movement. Theoretical framework for political actors positioning in this segment is outlined retrospectively – mainly in the field of conservativeness of stances. Indications of such are identified via reviewing of 1,320 official party publications over a year, 48 monthly waves of representative research, main campaigning messages and programme indicators analysis, as well as electorate profiling. As a result, a hypothesis is motivated and discussed of an attempt for positive campaigning on otherwise radical appeals – labelled “radical normality”.

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