Innovation as a Success Key for Manufacturing SMEs: Empirical Insights from Kosovo
Innovation as a Success Key for Manufacturing SMEs: Empirical Insights from Kosovo

Summary/Abstract: The purpose of this research is to analyse the impact of innovation types on the sales growth of manufacturing SMEs in Kosovo. The production base of the Western Balkan countries is very low, so innovations should be developed which are perceived as catalysts for increasing the production capacity of SMEs in these countries. In terms of methodology, the research sample consists of 200 SMEs from the manufacturing sector. The manufacturing sector is not very developed in Kosovo, so this number constitutes 90% of manufacturing SMEs. The achieved results were analysed through logic regression, processing them in the statistical program SPSS. The findings confirm the hypotheses that Marketing innovations and product innovations have a positive impact on increasing sales of these SMEs. Meanwhile, organisational innovations do not have an impact on increasing sales of manufacturing SMEs. This study was conducted with manufacturing SMEs in Kosovo, so the main limitation of this research is the non-inclusion of SMEs in other sectors. This research is of particular importance because there is no research that aims to study the impact of innovation types on increasing sales of manufacturing SMEs in Kosovo. Therefore, the results of this research can serve government bodies in drafting policies and strategies for the development of innovative activities of manufacturing SMEs.

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