SOCIAL COMMUNICATION AND COMMUNICATIVE MODELS
SOCIAL COMMUNICATION AND COMMUNICATIVE MODELS

Summary/Abstract: The second half of the 20th century is characterized by unprecedented progress and expansion of means for the transmission and distribution of information and the rapid development of various activities in the field of mass communications. The dynamics of conquering the public sphere in all domains - production, economic, political, cultural, sports, etc., modern communication models: providing information, publicity, marketing, advertising, propaganda, disinformation, public relations (PR), can rightly be considered the main bearers of social communication among the people of the last five decades of the second millennium. It is, above all, about constant communication, constant informing the public and various activities of certain social entities (in the production area: labour organizations, private and state companies, public services; in the political area: state institutions, authorities, parties, associations and individuals etc.).

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