TRAVEL AND TOURISM COMPETITIVENESS OF V4 COUNTRIES: THE CASE OF SUSTAINABLE TOURISM
TRAVEL AND TOURISM COMPETITIVENESS OF V4 COUNTRIES: THE CASE OF SUSTAINABLE TOURISM

Summary/Abstract: The Travel and Tourism Competitiveness Index is a relatively well-established indicator of comparing the competitiveness of the world’s travel and tourism countries. It is used to a large extent by the academic community. Although its modifications occur and it has several weaknesses, it can still be considered one of the best indices in country competitiveness. This paper aims to assess and compare TTCI in V4 countries, focusing on environmental sustainability. Based on the methods used, we found that the V4 countries, whose values from 2019 we examined in this study, achieve in most cases similar values and rankings among the countries of the world. The most prominent natives occurred in the sub pillars of natural resources, cultural resources, and pillar infrastructure. Significant differences were also noted in some areas related to environmental sustainability; in our opinion, this sub pillar should be given more emphasis given the current measures in the field of sustainable tourism; this could also omit the inclusion of other indicators, which will be more linked to tourism.

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