Posibile modificări structurale ale comunicării în era digitală post-COVID-19
Possible structural changes in communication in the post-COVID-19 digital age

Summary/Abstract: The Covid-19 pandemic has generated globally a series of structural changes in multiple business plans, both economic and social or communication. This new type of health crisis, unprecedented in the modern period of humanity, has impacted, from my point of view, in an irreversible way, the universe of current communication, generating for the present and the future, fundamental transformations and, we could say, with effects which can only be fully understood in the future. When I refer to the communication universe, I mean both the spheres of advertising and PR, as well as other types of public communication that have been reset and transformed by the new requirements imposed on the professional environment by the new type of one-way communication developed, in a way accelerated by the peculiarities generated by the global pandemic. If until then, the digital age was evolving relatively predictably, the transition almost exclusively to the online environment during the Covid-19 crisis radically changed the way customers, companies, politicians, the media had to communicate. So, it became necessary the adaptation both to the particularities of communication in the online environment and to re-professionalize in the IT-digital area. It is interesting to follow and understand, as much as possible, what are the transformations that the digital sphere brings to the forefront today and what are the possible effects of going online on the creative and communication industries.

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