CHANGE MANAGEMENT IN THE DIGITAL AGE: THE PERSPECTIVES OF DEVELOPMENT
CHANGE MANAGEMENT IN THE DIGITAL AGE: THE PERSPECTIVES OF DEVELOPMENT

Summary/Abstract: The modern world is full of unpredictability and risks. Until recently, change management models could develop an approach that is adequate for business for several years ahead without the need for significant changes later. Today, such an approach is practically impossible, given the dynamism and complexity of the external environment. Today's environment is often characterized by one concept - digitalization. In this article, we will try to characterize the features of the modern business environment and outline trends in the development of change management in uncertain and unpredictable operating conditions, will define the problems that stand in the way of transformation, as well as clarify the factors that should contribute to the successful functioning of modern organizations.The research methods used in writing the work were: the method of analysis, synthesis of scientific literature, analysis of statistical data, as well as a study conducted by the author on a number of Moldovan enterprises in order to determine the prospects for the development of change management in the Republic of Moldova.

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